4 Benefits of Email Marketing Over Social Media Promotion
Everyone today seems to be competing to gain the most followers. Having thousands of Twitter followers increases your brand’s reach, whereas having more Instagram followers increases your influence.
Social media seems to be one of the most valuable tools for a business to have when you consider it this way (83% of marketers say it’s crucial for their brand).
However, actual data reveals that more customers use email than any other social media site and that more than half of respondents check their email first thing in the morning before checking their social media accounts. With this knowledge, you may make the case that, despite the impression that social media is a brand’s most valuable asset, customers actually prefer email.
Let’s explore some of the main arguments for why email marketing is superior to social media marketing.
- It’s more private
Today’s consumers yearn for stronger bonds with the brands they use. Even in our technologically advanced era, where everything seems to be done on a pixelated screen, people still desire to build deeper connections. This is where email comes in.
You simply have to wait for people to scroll down far enough in their feeds on social media to notice what you post. Additionally, with all the latest algorithm changes that favour material from friends and family, marketers frequently discover that their postings are lost in the abyss.
On the other hand, email is sent directly to the recipient’s inbox.
Since you’re really speaking one-on-one with your consumers in a private setting, it’s a lot more intimate method to interact with them.
- You Control Your Subscriber List
Imagine putting in endless hours to grow your social media audience to a point where you’re proud of it only to have the platform close down and take all of your nice admirers with it (think about what happened to Vine).
The issue with social media networks is that you essentially own nothing and they have power over your following.
How many people would you suddenly lose contact with if Twitter shut down tomorrow?
With email, on the other hand, you are the owner of your subscriber list, whether it is stored in a CRM or is available as a straightforward Excel download. You have access to a subscriber as long as they wish to be on your list after they opt-in to it. You’re not helpless in the face of social media’s erratic and ever-changing environment.
- You Do Not Have to Face Off Against Machines
Social media networks are adamant about offering users what they want, which is fantastic. However, there are times when this works against companies and brands who are attempting to get their goods in front of customers.
In the last several years, platforms like Facebook and Instagram have made significant changes to their algorithms to better represent the preferences and requirements of its users. Consumers prefer to follow their friends and family on social media than they do brands, specifically.
If corporations want their social media marketing to have any success at all, they will need to come up with unique techniques to stand out on personal feeds.
No similar algorithms exist for email.
Really, it couldn’t be simpler: you send an email, and it immediately rises to the top of the recipient’s inbox.
- You Receive a Greater ROI
This is where the numbers come in and the action really heats up.
As a marketer, you presumably consider the return on investment of the strategies you use frequently. Email is your friend since you don’t want to waste time, effort, or money on a strategy that isn’t working.
The average clickthrough rate for marketing emails is 3.57%, and 1 in 5 of them are opened. Facebook, on the other hand, has a clickthrough rate that is only 0.07 percent on average. It goes more than that, though. In fact, email marketing provides the highest return on investment of any marketing method; on average, a company can anticipate generating $38 in revenue for every $1 invested in email marketing.
Social media marketing is defeated by email marketing. Each time
The desire to join the social media bandwagon and gain as many followers as you can can be alluring. Resting all of your hopes, money, and goals on social media, however, might potentially be disastrous due to continually changing algorithms and the constant possibility of a social media network abruptly shutting down.
While platforms like Twitter, Instagram, and Facebook are excellent for cultivating relationships with your audience, generating leads, and expanding the reach of your company, email is ultimately more effective.