you want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be inexpensive.

Email marketing is the solution.

Email ranks third in terms of influence for B2B audiences, after only colleague recommendations and industry-specific thought leaders.

• B2B email marketing have 47% greater click-through rates (CTRs) than B2C email campaigns.
• Customers who buy things via email spend 138% more than those who do not receive email offers.
• Email is the favoured mode of business communication for 73% of millennials. The Pew Research Center estimates that there are approximately 71 million millennials. 73% of 71 million is greater than 51 million.

Benefits of Email Marketing 

Despite the fact that email seems outdated in comparison to the sophisticated ways we engage online today, email usage is nevertheless rising globally. By the end of 2019, there were 2.9 billion email users globally. That is more than one-third of all people on the earth.

1. Your clients regularly check their email

Let’s assume that, although it undoubtedly varies from generation to generation, the average individual checks their email at least twice a day. That implies that you can frequently catch your audience’s attention.

Additionally, your email list will be eager to hear from you if your contacts completed a conventional opt-in for your email newsletter.

1. Compared to other internet marketing strategies, email marketing frequently results in greater conversion rates.

Email marketers can urge readers to take the next step in their buyer’s journey, bringing them even closer to conversion, by crafting an email with a strong call-to-action at the end.

A subscriber who has previously made a purchase from you is more likely to be receptive to your emails and to convert once more.

Additionally, after they become a regular customer, you can use the details they provided to make your emails more personalized. Consider the email you receive from a retailer. These are written with the intention of persuading the reader to buy something.

1. It is more affordable than conventional marketing strategies.

Compared to direct mail and print media, it is less expensive.

Social media isn’t the ideal technique to reach your audience because it is increasingly pay-to-play for businesses. Creating engaging content for email marketing only takes a minimal time and resource commitment

1. You’ll see an increase in website visitors.

Increasing website traffic is one of the biggest marketing concerns.

While there are several digital marketing strategies that can help you increase your traffic, such as SEO and social media management, ranking on Google requires a significant investment of time and money.

1. It’s simple to monitor and gauge

One of the best aspects of this strategy is how simple it is to measure email ROI.

You can precisely see how many people are opening, reading, and clicking on the content of your emails if you have the right tools in place. It’s really simple to determine the campaign’s performance and the ROI these efforts are providing for your company practically immediately. Setting realistic key performance indicators (KPIs) is made simple thanks to this aspect of email marketing. These campaigns make it simple to track email open rates, click-through rates, and conversions.

Although the advantages of email marketing much exceed its disadvantages, you can still estimate your prospective ROI before launching your email campaigns. Check out this ROI calculator for email marketing.