Email marketing has the strongest lead generation amongst any of the sales channels. In fact, email is twice as effective as Facebook or Twitter at attracting new customers.

Are you interested in monetizing your email list? Then use these five personally tried email marketing strategies to generate revenue.

1. Offer a product or service for sale.

Do you already have a product or service that you want to sell? Awesome! This section can be skipped. If you haven’t already done so, this is the first step. Find a product or service to sell, whether it’s tangible or digital. It will be incredibly difficult (dare I say impossible) to make money with email marketing if you don’t have a product to offer.

Are you stumped as to what to promote to your target market? To get you started, consider the following suggestions:

• eBooks

• Training manuals

• Courses available via the internet

• Virtual coaching sessions with a private coach

• Workshops or classes

• Memberships

• Take a look at how this YouTuber uses email marketing to offer weight loss ebooks to her audience.

2. Affiliate Marketing Make money by reselling other people’s goods.

To make money with email marketing, you don’t always have to sell your products or services. Instead, you might work as an affiliate for the products or services of other companies. As an affiliate, you earn commissions on sales you bring in for the company.

Here’s an example of a successful affiliate relationship: Clients can get planning guidance from an online business coach. She recommends affiliate products for her clients’ marketing and sales needs, like website design companies and email marketing providers, to assist them to convert her advice into reality.

Make sure you have a good relationship with your subscribers and only offer products and services that make sense for them before you start affiliate marketing. If they don’t like it, they can unsubscribe.

3. Premium or unique products can be upsold as an upsell.

Offering more items or services at the point of transaction, often known as upselling, is one of the finest ways to make money with email marketing.

Let’s pretend you’re a life coach with an online monthly membership that includes access to a user community, webinars, and a resource library.

You might then give them special one-on-one coaching sessions when they acquire your subscription. A participant can select the topic they want you to focus on and ask questions that they might not feel comfortable asking in a live webinar in a virtual room with other participants. Many consumers are willing to pay top bucks for this kind of personalized service.

It might also be a lot less complicated. If you’re an online personal trainer, you may provide a free upper-body workout that anyone can download. When someone wants it, they will receive an automated email with a link to download it, as well as an upsell to a 12-week program that assures them results.

4. Cross-promote similar items

Every purchase a customer makes provides you with information about their preferences and interests. You can utilize this information to tempt them with additional things they would like.

You’re probably getting an email right now that says, “Because you bought this, you might be interested in this.” This is because online buyers who receive individualized, targeted communications are more inclined to return to your store.

Here’s an excellent example of a cross-sell: A nutrition coach receives certification after completing an online course. They’re immediately sent an email when they finish the course that cross-sells them on other courses, this time about yoga certificates or strength and conditioning certifications.

5. Boost the number of repeat purchases

You may have a product or service that requires repeat purchases, similar to cross-selling. A polite reminder email might be an efficient method to keep a continuous stream of revenue coming in.

For businesses that rely on recurrent, seasonal, or perishable commodities, this approach of making money with email marketing works exceptionally well. A window cleaning service, for example, might send a client an email at the end of each season to remind them to plan their next appointment.

Providing a discount or a coupon can also help. Giving someone a discount on their next cleaning could be just the incentive they need to schedule another appointment.